Isuzu Pulls Out of 2006 Detroit NAIAS

The jokes about that headline are numerous, so we'll avoid them...

On Saturday, the Detroit News published that Isuzu Motors America will not be displaying its product at the 2006 Detroit North American International Autoshow.

This marks the first time that Isuzu will not display vehicles at the show, but it's not the first step in such a decline. Three years ago, Isuzu's display moved from the back of the first level of Cobo Hall, to a small, rudimentary stand in the basement.

Isuzu's reasoning is that Detroit isn't a large volume market for their sales, and will therefore focus their marketing on cities where the company is moderately more successful.

The downside is that these shows are smaller, or independant in nature - and have little to none of the press exposure that NAIAS has.